When:20 June 2017Add to calendar 2017/06/20 14:00 2017/06/20 15:00 Complimentary Webinar: Understanding the Health of your Marketing and Outreach Programs Learn how data analytics can improve energy efficiency program performance
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Utilities make big investments to increase awareness and participation for their energy efficiency programs. The question always lingers: how effective are these efforts?
With the abundance of data available to program managers, this question can be answered more definitively than ever before.
This webinar will explore steps program managers can take to make sure they have the correct information to track the their marketing and outreach efforts and the tools needed to measure the performance of those efforts over time. We will introduce DNV GL’s RAMP (rapid assessment management program) service, discuss how utilities can better measure the effectiveness of their marketing, and offer a case study on how a utility harnessed their data to understand and improve the effectiveness of their marketing and outreach efforts.
Noel Stevens, Senior Consultant, Policy Research and Advisory
Karen Germain, Principal Consultant, National Lead for Outreach and Marketing, Program Development and Implementation
Bryan Russell, Senior Consultant, Program Development and Implementation